How businesses unlock value and drive growth through the simple act of telling the truth.
So much value in business lies, untapped, behind an inability or unwillingness to tell the truth. Increased innovation, improved agility and change responsiveness, deeper engagement of teams and better financial outcomes are all fuelled by telling the truth.
And yet we live in a world where telling the truth increasingly seems like an optional luxury — a world dominated by 'fake news' and 'alternative facts'. In fact, despite its importance and its power, evidence suggests we are getting worse at it, not better!
For example, in a fact-check of the winning 2024 campaign for US President, only 3% of statements scored 'true'. False stories are 70% more likely to be shared on social media than true ones, and spread up to 20 times faster. An ACCC review found 37% of businesses studied were engaging in 'concerning conduct' when it came to telling the truth.
The fact is that telling the truth is a behaviour, you're either doing it or you're not! And it's a behaviour that can improve and transform your business. So, in this dynamic, provocative, and deeply practical presentation, we will:
Key learning points
Look at why and how telling the truth is so important to your business in driving performance, innovation, engagement and agility
Explore why it's hard, why it often doesn't happen, and the effect that is having on us as leaders and business owners, and on our teams
Look at the three levels of truth-telling (self, sector, system) that are most important to improving your performance
Unlock a toolkit for 'making truth happen' inside your business in a way that drives change, improves outcomes and unlocks value
“Dom nailed the difficult brief we handed him. Our clients and people were delighted to spend time with him and it won't be the last time”
Michael Blomfield, Chief Customer Officer, Cuscal